2024

Restart

Rebranding UX/UI design

Restart is a spatial development agency that builds the future by transforming the present of Ukrainian cities and communities. This is a team that successfully applies the best international practices on Ukrainian soil with an understanding of the local context. 

The new identity conveys the main characteristics of the brand — glocality (global + locality), innovation, and expertise. 

As a result, we have a “Ukrainian” color pair, a gradient that hints at innovation and the future, a Ukrainian font with a European character, Recht, that speaks to glocality, and a unique symbol that works in both 2D and 3D.