UX/UI design Website concept Digital identity
Kovalska Group, founded in 1956, is the leading building materials manufacturer and property developer in Ukrainе.
Kovalska is about development that has become a tradition. That is why a growing repetitive rhythm with a hidden letter K has become its brand symbol. The bold sign is an allusion to modernistic industrial symbols popular in 1950’s-1960’s: first years of Kovalska being active.
The hidden rhythm is always present across all brand materials as a seamless grid, either a typographic logo or a huge billboard. The grid is not only a meaningful artistic tool, but also a helpful medium that pulls identity together, which is always quite a challenge for big corporations with multiple sub brands. Therefore, Spiilka design buro created a bold, cohesive, yet scalable and accessible Identity for the brand that is the benchmark of the Ukrainian industrial market.