Brand identity UX/UI design Naming

Keep is a Ukrainian manufacturer of backpacks and bags that used to be called We Are Able before rebranding. During the process, we changed their name, created minimalist and urban aesthetics, and the brand shifted their product concept from more tourist-oriented backpacks to urban ones.

Today, it is one of the most well-known and prominent Ukrainian brands that often collaborates on cool projects. By the way, we also released our backpack called “Podil” in collaboration with Keep.