The initiative of the President of Ukraine

Naming Brand identity

Future Perfect is a national program dedicated to promoting the widespread adoption of English as Ukraine’s international language. It was initiated by the President of Ukraine and is being implemented through collaboration between the Ministry of Digital Transformation, the Ministry of Education and Science, and the Ministry of Culture and Information Policy of Ukraine.

Our team undertook the development of the program’s name and identity. The core of its identity revolves around the color blue, symbolizing a promising future. This choice is inspired by the blue color of the Ukrainian flag, brightened twice. Additionally, the name ‘Future Perfect’ is symbolic as it translates to ‘a completed action in the future.’ It signifies the future where Ukrainians will fluently speak English.