Yummo

Yummo is the first BLW (baby-led weaning) brand in Ukraine with an app for introducing solids to babies. Superfuture agency developed the brand strategy and name, and we helped bring it to life visually. For the base, we chose various types of food cuts for kids — round, rectangular, and crinkled shapes became the foundation for the logo and text blocks. And the delicious colors — beetroot, strawberry, cream, and green — added the Yummo flavor to the brand identity.