WOG

WOG is one of Ukraine’s largest fuel station networks, and its app helps thousands of drivers every day. We gave the app a fresh look.

We started by talking to users and conducting an audit to understand which features they use most and what gets in their way.

The biggest challenge was balancing all the features: WOG has plenty, but screen space is limited. How could we provide quick access to personalized fuel offers, highlight a charity fundraiser, and, of course, remember the coffee? I hope we pulled it off.

We built on the existing visual identity: the colors, typeface, icons, and banner treatments took on new life in the interface, making the app a natural extension of the brand.