Ukrposhta

Ukrposhta is the country’s main postal service. We updated the brand’s visual style, strengthening its Ukrainian identity: refined the anatomy of the postal horn symbol and shaped it to resemble the Ukrainian letter У. We also brought back the blue-and-yellow color combination and created new typefaces based on Ukrainian postal aesthetics.

There are several type styles: an elongated one for headlines, with distinctive letters Ш, П, Л, Д, Ї, Й тand У, inspired by Ukrainian postage stamps, as well as multiple weights for body text designed to work across communications and digital platforms.

Ukrposhta comprises more than 6,000 branches across Ukraine, several sub-brands, and a wide range of online and offline services. That’s why we paid special attention to system coherence and ease of scaling. The new visual identity works from a small icon all the way to posters, billboards, packaging, uniforms, vehicles, signage, and everything in between.