Ice cream Mo

Mo? is the craft ice cream from Silpo, the largest grocery store chain in Ukraine.

We created the identity, packaging concept, and communication campaign. “M” and “O” are the first two letters word “morozyvo” (meaning ice cream, in Ukrainian). The communication is built around these two letters, aligning with the brand’s minimalist approach. The name “Mo?” has become an invitation to taste the ice cream, with the expressive response “Mmmm... Mo!” as its motto. The project was awarded “Best of the Best” in the Packaging Design category at the Red Dot Award.