Megogo Books

MEGOGO Books is an online bookstore with something for every taste and every way of reading. Its catalog already features over 30,000 titles from more than 400 Ukrainian publishers.

We created a new design system for MEGOGO Books, from the logo to the website design and app concept. The main challenge was finding an elegant balance: keeping the brand connected to the wider MEGOGO identity while giving it a personality of its own. And ideally, doing it without relying on the usual book-related clichés, like bookshelves or open books.

The answer came from rotating the letter M, turning it into a B. So, for once, we literally just rotated the logo. From there, we built a design system that borrowed most of its components from the parent brand, while introducing a refreshed color palette.

The digital side of the project brought its own interesting challenges. One was figuring out how to sell books in different formats on a single platform. Our solution was a universal book container that works for any format, whether it's a physical book, an e-book, or an audiobook.

Thanks to MEGOGO for trusting us once again.