2023
Kovalska
UX/UI design Website concept Digital identity
Kovalska Group, founded in 1956, is the leading building materials manufacturer and property developer in Ukrainе.
Kovalska is about development that has become a tradition. That is why a growing repetitive rhythm with a hidden letter K has become its brand symbol. The bold sign is an allusion to modernistic industrial symbols popular in 1950’s-1960’s: first years of Kovalska being active.
The hidden rhythm is always present across all brand materials as a seamless grid, either a typographic logo or a huge billboard. The grid is not only a meaningful artistic tool, but also a helpful medium that pulls identity together, which is always quite a challenge for big corporations with multiple sub brands. Therefore, Spiilka design buro created a bold, cohesive, yet scalable and accessible Identity for the brand that is the benchmark of the Ukrainian industrial market.
![](https://a.storyblok.com/f/225577/3000x422/4e09a9ddcb/kovalska-logo.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/69ef4a5de9/kovalska-logo.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/a555065105/kovalska-tshirt.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/4fadf4d9cf/kovalska-helmet.png/m/)
![](https://a.storyblok.com/f/225577/1800x1050/e63bad6f33/kovalska_card.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/43351d2112/kovalska-merch-2.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/e48de7cdac/kovalska-shoper.png/m/)
![](https://a.storyblok.com/f/225577/1800x1050/978110c4b4/kovalska_smm-2.png/m/)
![](https://a.storyblok.com/f/225577/2499x1318/92b020e120/kovalska-office.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/481665cd55/kovalska-merch.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/8bb335cb95/kovalska-grid.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/8ff7927557/kovalska-smm.png/m/)
![](https://a.storyblok.com/f/225577/1800x1050/3bc775cdb8/kovalska_smm.png/m/)
![](https://a.storyblok.com/f/225577/1500x1814/59d66dade3/kovalska-notebook.png/m/)
![](https://a.storyblok.com/f/225577/1500x1785/9dc49cccbe/kovalska-tshirt-2.png/m/)
![](https://a.storyblok.com/f/225577/1800x1050/9988b0e89e/kovalska_site.png/m/)
![](https://a.storyblok.com/f/225577/3000x339/3e1162e188/kovalska-logo-2.png/m/)
![](https://a.storyblok.com/f/225577/3500x1846/3dceb8ae72/kovalska-posters.png/m/)