hotline.finance

hotline.finance is a modern online insurance service for which we have updated the identity. It is a large digital company with both online and offline presence. Creating a visual style for a large-scale brand is quite a challenge — it has to be simple enough to work with, yet remain lively, distinctive, and full of character.

We conducted a visual study, explored how the insurance industry looks in Ukraine and abroad, identified common clichés, and reviewed all (yes, all) feedback about Hotline.finance from both users and employees. This led us to an expressive hot combination of orange and pink, a friendly (yet serious) custom typeface developed together with Dmytro Rastvorcev, and a set of illustration concepts created by Ukrainian artist Anna Havryliuk. Hotline.finance turned out warm, dynamic, human, soft — and, importantly, easy to work with across all dimensions.