НART

Hart is a multi-sport competition for veterans and, more broadly, a veterans' sports movement developed by the Come Back Alive Foundation. For Hart we created a dynamic sports identity built on a few constants: the typeface, two colour pairs, the graphic form of the logo, a signature shift in the typographic layout.

The typeface was designed by Dmytro Rastvortsev, who started from the letterforms of 1930s Ukrainian national type and gave them a sporting dynamic. Orange and blue carry the image of tempering: from red-hot steel to cold, hardened metal. For international competitions there is a separate yellow-and-blue pair. The logo combines the drive of competition with a soft outer form. That same form defines the look of the awards and of the infographics for the different sports.

The project was done at a 90% discount.

Photos: Ministry of Veterans Affairs of Ukraine, Tim Pushkaruk.