Full Speed Ahead

“Full Speed Ahead” is an American trucking company based in Chicago. They approached us with a very specific request to create a vibrant and playful style, and gave us complete freedom in terms of visual elements.

The main idea of the identity is that trucks have one constant part — the cabin, while what the truck carries can change from order to order. We mirrored this logic in the graphics: our logo is the cabin of a truck that “transports” different content.