2022
Full Speed Ahead
Brand Identity UX/UI design
“Full Speed Ahead” is an American trucking company based in Chicago. They approached us with a very specific request to create a vibrant and playful style, and gave us complete freedom in terms of visual elements.
The main idea of the identity is that trucks have one constant part — the cabin, while what the truck carries can change from order to order. We mirrored this logic in the graphics: our logo is the cabin of a truck that “transports” different content.
![](https://a.storyblok.com/f/225577/2000x1000/82c69e7f84/v2.gif)
![](https://a.storyblok.com/f/225577/1500x1500/29571b1e7d/fsa-logo.png/m/)
![](https://a.storyblok.com/f/225577/1500x1500/3434c06453/fsa-logo-2.png/m/)
![](https://a.storyblok.com/f/225577/1500x1500/5dd5d6c73c/fsa-logo-3.png/m/)
![](https://a.storyblok.com/f/225577/3374x2500/11d4b2f6ae/fsa-board-2.jpg/m/)
![](https://a.storyblok.com/f/225577/3500x2210/7844c80b12/fsa-phones.jpg/m/)
![](https://a.storyblok.com/f/225577/3713x6990/bed97f5d2e/fsa-site.png/m/)
![](https://a.storyblok.com/f/225577/3500x1968/2a5816026f/fsa-board-1.jpg/m/)
![](https://a.storyblok.com/f/225577/2500x2500/74a8823ad9/fsa-staff-2.jpg/m/)
![](https://a.storyblok.com/f/225577/1500x3070/00ddaae3dc/fsa-staff.jpg/m/)
![](https://a.storyblok.com/f/225577/3500x2163/2be6f73bfd/fsa-board-3.jpg/m/)
![](https://a.storyblok.com/f/225577/3500x1632/3ce1e01fdf/fsa-sticker.jpg/m/)
![](https://a.storyblok.com/f/225577/1500x1500/063f537bd7/fsa-truck-2.jpg/m/)
![](https://a.storyblok.com/f/225577/1500x1500/debff1efc4/fsa-truck-3.png/m/)
![](https://a.storyblok.com/f/225577/1500x1500/74239de71c/fsa-truck-1.jpg/m/)