Naming Brand identity
Foodoteka is a new center of the food industry at Promprylad in Ivano-Frankivsk. It combines culinary arts, gastronomy, food markets, and educational centers, as well as an innovative hub for culinary enthusiasts united by their love for gastronomic culture.
Spiilka developed the naming and visual identity for this project. We wanted Foodoteka to have an intelligent, timeless, cosmopolitan vibe, but with a local, friendly, and relaxed vibe. So, the name, which literally means a collection of taste-food-experiences, became understandable to everyone, along with a minimalistic style. The icing on the cake was a bird illustration from our favorite Ukrainian-Cuban illustrator, Lisa Sanchez.