Crello

Crello (now known as VistaCreate) is an online graphic design platform for non-designers, launched in 2016. Crello offers free access to a library of graphic templates, music, fonts, animations, and 600 thousand stock photos. As of 2022, it has over 10 million users in 192 countries.

We created the brand identity, design concept for the web platform, and communication materials. What’s the trick? To visualize Crello as simply as it is, we used elementary shapes and three basic colors as the starting point for the new identity.