Мо? Ice-cream and sorbets private label of Silpo, one of the biggest retailers in Ukraine

Naming, Visual identity, Packaging design
M&O are the first two letters of the world morozyvo (ice-cream — ukrainian). We decided to build the communication on these two letters to stay in line with brands minimalistic approach. The name Mo? turned into a invitation to taste in ice-cream, and the eloquente answer Mmmm...Mo! — became its motto.

This project received the Best of the Best Reddot award in Communication Design category.
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