Creating a new experience on the German market of delivery
Schnelle Sachen is a German product delivery service. The name of the company literally means "Fast Things".
Our design journey began with the Discovery stage, where we study the company, product, target and competitors. It showed that Schnelle Sachen is not a typical German praktisch quadratisch service. This is a modern, open, bold, friendly, bright company, where the main values are humanity, friendliness and cheerful vibe.
When creating the design concept of the brand identity, we thought of the same direct means of depicting the "speed of things" as the name of the company. No complicated metaphors and subtexts, only Schnelle Sachen. We saw a pair of legs in the name, which is in a hurry to give the customer his package from the supermarket! So our logo has gained several speeds, it can walk, hurry and fly to meet the user. The main thing is that Schnelle Sachen's identity meets two of the Spiilka's favorite criteria. It is integral visually and in content, and without a doubt is rather expressive.
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