The tastiest packaging design for the most minimalistic ice-cream
Naming · Brand identity · Packaging design · Communication materials
M&O are the first two letters of the world morozyvo (ice-cream — ukrainian).
We decided to build the communication on these two letters to stay in line with brands minimalistic approach. The name Mo? turned into a invitation to taste in ice-cream, and the eloquente answer Mmmm...Mo! — became its motto.
This project received the Best of the Best Reddot award in Communication Design category.
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