Breaking stereotypes about women's healthcare
Brand identity · Packaging design · E-commerce website
Hormones+You is a British healthcare brand.
H+Y is about accessible, natural, and individualized solutions that help women to get back to their best selves. It's a small team of expert doctors, pharmacists and innovators from world-leading clinics, who are passionate about starting a hormone revolution.
The main thing in Hormones+You is YOU. So our identity is all about YOU, too. Three letters from the logo are also shapes that create different women silhouettes. We were inspired by feminine illustrations of Henry Matisse, and his abstract subtle drawings of different women. Bright blue Identity is truly bold and confident, because H+Y were made to empower women.
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