Apollo is supposed to be the territory of sport freedom for everybody: moms, professional sportsmen, amateurs, busy IT workers, students, fitness lovers, yoga fans, try guys etc. Like for everyone who needs some physical activity in their lives. 

Apollo is, obviously, a space theme. Our clients from Silpo, Ukraine, are fans of this aesthetics, that's why the naming and the whole brand identity is full of cosmic easter eggs. Orange and electric blue are the colours from Kubrick's 2001: A Space Odyssey, typography resembles NASA fonts, and text composition is an allusion on cosmic digital interfaces from Sci-fi movies.